Dedicated to preserving and enhancing the visual character

of Toronto's communities and neighbourhoods.

Digital Billboards and road safety

The outdoor advertising industry readily admits that digital billboards are designed to distract drivers. 

It's outrageous that we are allowing digital signage to proliferate in Toronto, at the same time that we are trying to control other distractions such as texting, phonecalls, etc.

Recent studies reveal a direct causal relationship between digital billboards and driver distraction.

City Council has an obligation to protect the health and safety of Toronto's residents.  We support a moratorium on any new digital billboards in the City to protect drivers, cyclists and pedestrians.

Learn more about digital billboards and safety:

Digital Billboard Safety Studies (Scenic America)

Swedish Study Shows Digital Billboards Distract Drivers