3) There are currently no LED billboards on the 401. This proposal will set a precedent, opening the floodgates to digital billboard advertising all through North York, Etobicoke and Scarborough.
4) City staff recommended against all eight signs. "Due to the size, height and proximity of the proposed signs to Highways 401 and 427, the proposed signs do not appear to meet the nine established criteria for a sign variance to be granted."
5) The Metrolinx application relies on three reports by CIMA consulting, in regards to traffic safety. But in July 2014, the reports were heavily criticised by an industry expert - someone who was used as a primary source in the reports!
6) The application states that none of the eight billboards will be visible from residential properties. This is false. The signs are visible, from close proximity, from front yards, back yards, from inside houses and apartments and from green spaces. (photos)